advertising Tag

Having the right expectations is critical when launching a new digital marketing campaign at your dealership. As most General Managers, e-commerce directors, and BDC directors know, they need to use Google Analytics in order to analyze the traffic to their website. But does Google Analytics tell the full story? It is critical when analyzing digital marketing that you look at more than just the cost per click, the time spent on your site from the clicks, and the bounce rate. How many total eyeballs were there on one of the ads delivered? How many people opened your email? How many people...