Press

Brian Pasch and Orbee continue efforts to identify automotive marketing fraud. Brian Pasch, of PCG Research, a leading digital advertising expert and respected automotive industry consultant, teams with Orbee in his latest research report to identify suspicious email campaign traffic. Orbee’s bot detection platform makes visibility into sources of traffic indisputable. The latest report titled Orbee Uncovers Email Bot Traffic is being released today at the Digital Dealer 21 Conference and Exposition. This shines more light on what was previously called out as suspicious traffic in PCG’s January 2016 Email Conquest Marketing Report. In the January 2016 report, Pasch acknowledged that CityTwist...

Highly abnormal web traffic to automotive dealership websites has led to recent investigations and research into conquest email advertising companies. Often times dealers are unaware of how to inspect their web traffic using reporting tools such as Google Analytics, which has resulted in many dealerships being left open to exploitation. Brian Pasch, founder and CEO of PCG Companies, is a leading digital advertising expert and respected automotive industry consultant. Pasch recently released the PCG Research Report on Email Conquest Marketing for the automotive industry. In his report, Pasch pinpoints some common and some not so common red flags occurring in the campaigns of ten conquest...

CityTwist has appointed David Jacobson as Director of Sales for their Conquest Automotive Division. In this role, Jacobson will bring his extensive knowledge of the automotive industry to the company while heading the execution of a multi-channel marketing effort. Jacobson joins CityTwist with an impressive resume of more than 15 years of automotive industry experience including Director of Sales for CarsDirect.com, as well as the General Manager of AutoNation Direct. During his career, he helped to develop customer-centric practices and excelled in enhancing consumer experiences that are core to the AutoNation Express program. These are innovative and transparent digital storefronts where...

NADA selected Ken Schwartz, CEO of CityTwist, to present "Increase Sales: Maximize the Value of Email Data" Boca Raton, FL -- (SBWIRE) -- 09/06/2013 -- The National Automobile Dealers Association (NADA) selected Ken Schwartz, CEO of CityTwist, to present “Increase Sales: Maximize the Value of Email Data,” on September 4, as part of NADA University’s 2013 webinar series featuring industry leaders. In addition to his role as CEO, Schwartz is a leading data rights and use attorney. “In conquest (new customer acquisition) advertising,” according to Schwartz, “the source of emails in your mailing list is critical to your reputation and ultimate...

Awards honor final group of 2014 winners from auto, chemical, energy and marine industries for achieving success through use of information, analytics and expertise. ENGLEWOOD, Colo.--(BUSINESS WIRE)--Dec. 18, 2014-- IHS Inc. (NYSE: IHS), a leading global source of critical information and insight, today announced that four companies have been selected to receive the final set of 2014 IHS SPECTRUM Excellence Awards. This prestigious industry award program spotlights organizations and individuals around the world who make critical decisions and achieve their business goals through innovative use of information, analytics and expertise. The new group of award winners represents four major market sectors...

In today’s automotive industry, the first point of contact between a customer and a dealer is often online. That’s why targeted email advertising, designed to drive consumers to the showroom, is a critical part of the marketing mix for automotive dealers. However, many dealers struggle with identifying in-market prospects that currently own or are shopping for the competitor’s brand – also known as “conquests." Click here to read the full report....

CityTwist, an email advertising company in Boca Raton, Florida, was named for the third time to Inc. Magazine’s 500|5000 list of the fastest-growing private companies in America. “We are honored to be included in this exclusive group,” said Ken Schwartz, CEO. “CityTwist employees are a dynamic bunch whose efforts make achievements like this possible.” The company just celebrated its 10th anniversary and projects 100% revenue growth in 2013. As a B2B company, CityTwist’s unique email advertising programs specialize in new customer acquisition. Using its proprietary GRID™ technology and a database of 125 million opt-in consumers, CityTwist guarantees delivery of emails to...

February 1st, 2012 SOUTHFIELD, Mich., Feb. 1, 2012 /PRNewswire/ — Polk, the leading automotive marketing intelligence firm, has entered into a business agreement with CityTwist, one of the largest national email marketing companies in the U.S., to provide proprietary in-market timing and consumer brand affinity data for integration into CityTwist’s marketing solutions for dealers. This agreement enables dealers to more effectively target and measure the success of their email marketing campaigns. CityTwist is using Polk data to help reach consumers that are in market to buy a vehicle, enabling more relevant message targeting, and therefore increasing the amount and quality of website traffic. ...

August 12th, 2008 BOCA RATON, Fla., Aug. 12 /PRNewswire/ -- CityTwist, the only provider of do-it-yourself permission based email marketing, and Dunhill International List Co., a provider of mailing lists that help businesses reach specific targeted audiences, today announced that they have formed an alliance for Dunhill International to offer its clients a private labeled version of the CityTwist application. The Alliance marries Dunhill International's reputation as a leader in the list compilation industry with the CityTwist application, the do-it-yourself email advertising application with a massive database of 250 million geo-targeted email addresses of consumers who have opted into receiving information...