Blog

Social media is an incredibly powerful tool for both new and used car dealerships. Connecting with communities and building audiences to engage with existing customers propels dealers’ reach. If used wisely, social media can transform “likes” into sales. Too Much Self-Promotion As with anything, balance is key to bringing subtlety to your brand and engaging customers. Over-promoting your dealership can result in low engagement and high unfollow rates.  A common place dealerships can make a mistake is on Twitter. Tweeting the same message multiple times a day clouds your followers’ feed and makes your buyers look elsewhere. Bring subtlety to your page by...

  It used to be that buyers would visit dealership after dealership searching for the best deal, but that is far from true today. Today’s average buyer visits just 1.6 dealerships while car shopping, according to the Mckinsey report, and these mobile device-toting shoppers are increasingly educated as they roam the web comparing prices, hunting for deals, finding stores and checking inventory. While the buyers of yesteryear would flip through flyers and catalogs searching for the perfect car, smartphones and mobile search are now the go-to for supershopper inspiration. Mobile search is huge for holiday buyers, who are looking for the...

In this video, we take a dive into what the creative process looks like at CityTwist's Conquest Automotive! The art department gives a unique glimpse into our products because all of our products come with custom creatives. Not only do our campaigns include striking visual layouts and engaging calls to action, but we also diligently provide transparent tracking with Google Analytics and sales confirmations from R.L Polk. Our highly-targeted digital conquest advertising campaigns help dealers drive R.L. Polk verified buyers to their website, and ultimately their showroom floor.   Request A Free Demo Fill out the form below to learn how Conquest Automotive can...

Conquest Automotive driven by CityTwist is a leader in digital marketing transparency according to Brian Pasch, founder and CEO of PCG Companies. Pasch is also a leading digital advertising expert and respected automotive industry consultant. Pasch wrote the PCG Research Report on Conquest Email Marketing for the automotive industry. His guide helps to educate dealers on understanding and inspecting their web traffic using tools such as Google Analytics. Dealers can use these red flags to identify abnormal web traffic. Percentage of Out of Market Visitors – If the majority of visits to the dealership’s website were outside of the dealership’s primary market...

It’s a mobile world and we’re living in it.   Have you ever gone to dinner and had trouble getting your spouse, kids, or friends to put down their phones? With the advent of mobile devices, audience attentions have shifted. Everyone is too busy for you and their biggest commodity is their time.   While you’re trying to get them to put down their phones, you’re missing sight of one valuable foresight for marketers. Your audience is already giving you their attention, you’re just not performing. With the average person spending almost three hours per day consuming mobile media, marketers can harness the benefits...

Got kids? Are YOU just super dirty? We can help! Here are 10 actually effective hacks to getting AND KEEPING your car clean! Vacuum up dust as you cleans so that it doesn’t immediately land somewhere else. Use a Magic Eraser to scrub gross sticky things off of vinyl and leather. For textured vinyl, use soapy warm water and an old toothbrush! Put paper or silicone muffin/cupcake wrappers in your cup holders for easy clean up! Align your car mats along the wall of your washing machine with Oxyclean and detergent added to the wash for mats that look new!   Add a couple of wax cubes to a...

Amidst all the Conquest Email Marketing Companies out there, who can you trust? Bot traffic is finally being exposed by companies such as Pasch Consulting Group (PCG) of New Jersey and California-based Orbee. Dealers who would like to authenticate the details of their analytics should ask their marketing company or vendor to sign a quality of service guarantee. If they give excuses or refuse to sign one, I would reconsider doing business with them. PCG and Orbee’s recently published research provides a checklist for inspecting your website traffic for bot activity. This checklist can be found on page 10 of the...

PCG just released a new research report on Bot Traffic. This report names companies which use Bot Traffic to increase hits on dealerships websites. I suggest that you  read their report and learn from what they expose. Content below was taken directly from the report. Download the full report."Orbee Uncovers Conquest Bot Traffic." PCG Companies. PCG Research. Aug. 2016. Orbee Uncovers Conquest Automobile Bot Traffic. 446 Rt. 35 South., Eatontown, NJ 07724. http://drive.pcgdigitalmarketing.com/e/64392/OrbeeFinal/8vqljf/275911068 Written by: Anthony Carbone MBA Sr. Account Manager\ Conquest Automotive...

Auto dealers utilize dozens (OK, probably hundreds) of vendors in order to operate.  From their DMS, CRM, web provider and digital vendor, to their advertiser, lead provider and vehicle image database – the list goes on and on. One of the more difficult tasks to accomplish is measuring the success of any given vendor. When I was on the retail side, my web provider would tout, “Look at all the sales calls that came from the website.” They would measure this by how many times people dialed the ‘sales’ phone number, but 80% of those calls were NOT fresh phone-ups or even...

Brian Pasch from PCG recently released a report explaining and showing what to look for in Google Analytics for Bot Traffic, and yet some dealerships are still wasting their money on what appears to be fraudulent traffic. Link to Brian’s report:  http://www.dropbox.com/s/jkfc8uy1t8vt7i0/PCG-Conquest-Email-Marketing-Report.pdf?dl=1 I have been analyzing Google Analytics for a few years now. In that period of time I have noticed that there is no other companies which brings more web traffic to a site than Google. There have been many companies that claim that they come close but never reach that goal, until now. An associate of mine Mark Morin...