Our Blog

It has come to my attention through years of working with dealers and walking them through their own individual Google Analytics accounts, as well as following Brian Pasch and the industry as a whole, most dealerships are not able to inspect their own Google Analytics. In fact most General Manager's I have had the pleasure of working with did not know if they had Google Analytics, or what the log-in was. It had to be tracked down, or we had to set up a new account for the dealership. Throughout the years, I have learned the average GM wants to see...

CityTwist has appointed David Jacobson as Director of Sales for their Conquest Automotive Division. In this role, Jacobson will bring his extensive knowledge of the automotive industry to the company while heading the execution of a multi-channel marketing effort. Jacobson joins CityTwist with an impressive resume of more than 15 years of automotive industry experience including Director of Sales for CarsDirect.com, as well as the General Manager of AutoNation Direct. During his career, he helped to develop customer-centric practices and excelled in enhancing consumer experiences that are core to the AutoNation Express program. These are innovative and transparent digital storefronts where...

In today’s automotive industry, the first point of contact between a customer and a dealer is often online. That’s why targeted email advertising, designed to drive consumers to the showroom, is a critical part of the marketing mix for automotive dealers. However, many dealers struggle with identifying in-market prospects that currently own or are shopping for the competitor’s brand – also known as “conquests.” CityTwist, a Florida-based email advertising company, is a trusted partner for dealerships and dealer groups across the United States and its flagship product, Conquest AutomotiveTM, offers a powerful answer to the challenge of “conquesting.” At the core...

NADA selected Ken Schwartz, CEO of CityTwist, to present "Increase Sales: Maximize the Value of Email Data" Boca Raton, FL -- (SBWIRE) -- 09/06/2013 -- The National Automobile Dealers Association (NADA) selected Ken Schwartz, CEO of CityTwist, to present “Increase Sales: Maximize the Value of Email Data,” on September 4, as part of NADA University’s 2013 webinar series featuring industry leaders. In addition to his role as CEO, Schwartz is a leading data rights and use attorney. “In conquest (new customer acquisition) advertising,” according to Schwartz, “the source of emails in your mailing list is critical to your reputation and ultimate...