Our Blog

Highly abnormal web traffic to automotive dealership websites has led to recent investigations and research into conquest email advertising companies. Often times dealers are unaware of how to inspect their web traffic using reporting tools such as Google Analytics, which has resulted in many dealerships being left open to exploitation. Brian Pasch, founder and CEO of PCG Companies, is a leading digital advertising expert and respected automotive industry consultant. Pasch recently released the PCG Research Report on Email Conquest Marketing for the automotive industry. In his report, Pasch pinpoints some common and some not so common red flags occurring in the campaigns of ten conquest...

It has come to my attention through years of working with dealers and walking them through their own individual Google Analytics accounts, as well as following Brian Pasch and the industry as a whole, most dealerships are not able to inspect their own Google Analytics. In fact most General Manager's I have had the pleasure of working with did not know if they had Google Analytics, or what the log-in was. It had to be tracked down, or we had to set up a new account for the dealership. Throughout the years, I have learned the average GM wants to see...

CityTwist has appointed David Jacobson as Director of Sales for their Conquest Automotive Division. In this role, Jacobson will bring his extensive knowledge of the automotive industry to the company while heading the execution of a multi-channel marketing effort. Jacobson joins CityTwist with an impressive resume of more than 15 years of automotive industry experience including Director of Sales for CarsDirect.com, as well as the General Manager of AutoNation Direct. During his career, he helped to develop customer-centric practices and excelled in enhancing consumer experiences that are core to the AutoNation Express program. These are innovative and transparent digital storefronts where...

In today’s automotive industry, the first point of contact between a customer and a dealer is often online. That’s why targeted email advertising, designed to drive consumers to the showroom, is a critical part of the marketing mix for automotive dealers. However, many dealers struggle with identifying in-market prospects that currently own or are shopping for the competitor’s brand – also known as “conquests.” CityTwist, a Florida-based email advertising company, is a trusted partner for dealerships and dealer groups across the United States and its flagship product, Conquest AutomotiveTM, offers a powerful answer to the challenge of “conquesting.” At the core...