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Amidst all the Conquest Email Marketing Companies out there, who can you trust? Bot traffic is finally being exposed by companies such as Pasch Consulting Group (PCG) of New Jersey and California-based Orbee. Dealers who would like to authenticate the details of their analytics should ask their marketing company or vendor to sign a quality of service guarantee. If they give excuses or refuse to sign one, I would reconsider doing business with them. PCG and Orbee’s recently published research provides a checklist for inspecting your website traffic for bot activity. This checklist can be found on page 10 of the...

PCG just released a new research report on Bot Traffic. This report names companies which use Bot Traffic to increase hits on dealerships websites. I suggest that you  read their report and learn from what they expose. Content below was taken directly from the report. Download the full report."Orbee Uncovers Conquest Bot Traffic." PCG Companies. PCG Research. Aug. 2016. Orbee Uncovers Conquest Automobile Bot Traffic. 446 Rt. 35 South., Eatontown, NJ 07724. http://drive.pcgdigitalmarketing.com/e/64392/OrbeeFinal/8vqljf/275911068 Written by: Anthony Carbone MBA Sr. Account Manager\ Conquest Automotive...

Brian Pasch and Orbee continue efforts to identify automotive marketing fraud. Brian Pasch, of PCG Research, a leading digital advertising expert and respected automotive industry consultant, teams with Orbee in his latest research report to identify suspicious email campaign traffic. Orbee’s bot detection platform makes visibility into sources of traffic indisputable. The latest report titled Orbee Uncovers Email Bot Traffic is being released today at the Digital Dealer 21 Conference and Exposition. This shines more light on what was previously called out as suspicious traffic in PCG’s January 2016 Email Conquest Marketing Report. In the January 2016 report, Pasch acknowledged that CityTwist...

Auto dealers utilize dozens (OK, probably hundreds) of vendors in order to operate.  From their DMS, CRM, web provider and digital vendor, to their advertiser, lead provider and vehicle image database – the list goes on and on. One of the more difficult tasks to accomplish is measuring the success of any given vendor. When I was on the retail side, my web provider would tout, “Look at all the sales calls that came from the website.” They would measure this by how many times people dialed the ‘sales’ phone number, but 80% of those calls were NOT fresh phone-ups or even...

Brian Pasch from PCG recently released a report explaining and showing what to look for in Google Analytics for Bot Traffic, and yet some dealerships are still wasting their money on what appears to be fraudulent traffic. Link to Brian’s report:  http://www.dropbox.com/s/jkfc8uy1t8vt7i0/PCG-Conquest-Email-Marketing-Report.pdf?dl=1 I have been analyzing Google Analytics for a few years now. In that period of time I have noticed that there is no other companies which brings more web traffic to a site than Google. There have been many companies that claim that they come close but never reach that goal, until now. An associate of mine Mark Morin...

 Yesterday I published a post and offered dealers a free Google Analytics review.  This dealer reached out within a few minutes of my post. He was concerned about the quality of the traffic coming to his site from his new conquest email provider. Here are the red flags I found: 1. An insane amount of traffic over just a couple of weeks. Any traffic source ranking higher than Google should send a major red flag to anyone.  But 6 times the amount of google traffic...