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Social media is an incredibly powerful tool for both new and used car dealerships. Connecting with communities and building audiences to engage with existing customers propels dealers’ reach. If used wisely, social media can transform “likes” into sales. Too Much Self-Promotion As with anything, balance is key to bringing subtlety to your brand and engaging customers. Over-promoting your dealership can result in low engagement and high unfollow rates.  A common place dealerships can make a mistake is on Twitter. Tweeting the same message multiple times a day clouds your followers’ feed and makes your buyers look elsewhere. Bring subtlety to your page by...

  It used to be that buyers would visit dealership after dealership searching for the best deal, but that is far from true today. Today’s average buyer visits just 1.6 dealerships while car shopping, according to the Mckinsey report, and these mobile device-toting shoppers are increasingly educated as they roam the web comparing prices, hunting for deals, finding stores and checking inventory. While the buyers of yesteryear would flip through flyers and catalogs searching for the perfect car, smartphones and mobile search are now the go-to for supershopper inspiration. Mobile search is huge for holiday buyers, who are looking for the...

In this video, we take a dive into what the creative process looks like at CityTwist's Conquest Automotive! The art department gives a unique glimpse into our products because all of our products come with custom creatives. Not only do our campaigns include striking visual layouts and engaging calls to action, but we also diligently provide transparent tracking with Google Analytics and sales confirmations from R.L Polk. Our highly-targeted digital conquest advertising campaigns help dealers drive R.L. Polk verified buyers to their website, and ultimately their showroom floor.   Request A Free Demo Fill out the form below to learn how Conquest Automotive can...

Conquest Automotive driven by CityTwist is a leader in digital marketing transparency according to Brian Pasch, founder and CEO of PCG Companies. Pasch is also a leading digital advertising expert and respected automotive industry consultant. Pasch wrote the PCG Research Report on Conquest Email Marketing for the automotive industry. His guide helps to educate dealers on understanding and inspecting their web traffic using tools such as Google Analytics. Dealers can use these red flags to identify abnormal web traffic. Percentage of Out of Market Visitors – If the majority of visits to the dealership’s website were outside of the dealership’s primary market...

It’s a mobile world and we’re living in it.   Have you ever gone to dinner and had trouble getting your spouse, kids, or friends to put down their phones? With the advent of mobile devices, audience attentions have shifted. Everyone is too busy for you and their biggest commodity is their time.   While you’re trying to get them to put down their phones, you’re missing sight of one valuable foresight for marketers. Your audience is already giving you their attention, you’re just not performing. With the average person spending almost three hours per day consuming mobile media, marketers can harness the benefits...

Got kids? Are YOU just super dirty? We can help! Here are 10 actually effective hacks to getting AND KEEPING your car clean! Vacuum up dust as you cleans so that it doesn’t immediately land somewhere else. Use a Magic Eraser to scrub gross sticky things off of vinyl and leather. For textured vinyl, use soapy warm water and an old toothbrush! Put paper or silicone muffin/cupcake wrappers in your cup holders for easy clean up! Align your car mats along the wall of your washing machine with Oxyclean and detergent added to the wash for mats that look new!   Add a couple of wax cubes to a...