Author: George Holmquist

CityTwist has appointed David Jacobson as Director of Sales for their Conquest Automotive Division. In this role, Jacobson will bring his extensive knowledge of the automotive industry to the company while heading the execution of a multi-channel marketing effort. Jacobson joins CityTwist with an impressive resume of more than 15 years of automotive industry experience including Director of Sales for CarsDirect.com, as well as the General Manager of AutoNation Direct. During his career, he helped to develop customer-centric practices and excelled in enhancing consumer experiences that are core to the AutoNation Express program. These are innovative and transparent digital storefronts where...

In today’s automotive industry, the first point of contact between a customer and a dealer is often online. That’s why targeted email advertising, designed to drive consumers to the showroom, is a critical part of the marketing mix for automotive dealers. However, many dealers struggle with identifying in-market prospects that currently own or are shopping for the competitor’s brand – also known as “conquests.” CityTwist, a Florida-based email advertising company, is a trusted partner for dealerships and dealer groups across the United States and its flagship product, Conquest AutomotiveTM, offers a powerful answer to the challenge of “conquesting.” At the core...

NADA selected Ken Schwartz, CEO of CityTwist, to present "Increase Sales: Maximize the Value of Email Data" Boca Raton, FL -- (SBWIRE) -- 09/06/2013 -- The National Automobile Dealers Association (NADA) selected Ken Schwartz, CEO of CityTwist, to present “Increase Sales: Maximize the Value of Email Data,” on September 4, as part of NADA University’s 2013 webinar series featuring industry leaders. In addition to his role as CEO, Schwartz is a leading data rights and use attorney. “In conquest (new customer acquisition) advertising,” according to Schwartz, “the source of emails in your mailing list is critical to your reputation and ultimate...

Awards honor final group of 2014 winners from auto, chemical, energy and marine industries for achieving success through use of information, analytics and expertise. ENGLEWOOD, Colo.--(BUSINESS WIRE)--Dec. 18, 2014-- IHS Inc. (NYSE: IHS), a leading global source of critical information and insight, today announced that four companies have been selected to receive the final set of 2014 IHS SPECTRUM Excellence Awards. This prestigious industry award program spotlights organizations and individuals around the world who make critical decisions and achieve their business goals through innovative use of information, analytics and expertise. The new group of award winners represents four major market sectors...