“The CityTwist campaigns that we inspected generated lead form submission and phone calls.” stated Brian Pasch, founder and CEO of PCG Companies a leading digital advertising expert and respected automotive industry consultant. Pasch recently released the PCG Research Report on Email Conquest Marketing for the automotive industry.
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Over the past year, Lithia Motors has incorporated Conquest Automotive’s email solution into its marketing plan. Partnering together with Conquest Automotive, Lithia has been able to show a significant lift in unique conquest sales with a strong return on investment. By emailing “in-market” consumers, Conquest Automotive has developed a low-cost powerful tool that reaches a demographic responding less and less to traditional media. Never before has Lithia had in its marketing arsenal a strategic email tool as we do now with Conquest Automotive. The vast lists of potential new customers are only limited to a dealership’s marketing budget.
I can't even begin to thank you guys at Conquest Automotive for the great year so far. We have a cost per vehicle sold of under $200.00 that makes our ROI the best with any other company's we are currently using. I look forward to a fantastic 2014 with you guys leading the partnership for all my stores. Keep up the good work and let's keep breaking records next year!
Tell your team a big thank you for all the help. I know I can be a royal pain in the butt sometimes. You and I have worked together now for a pretty good bit of time and have enjoyed amazing success with these campaigns both at Group 1, and now at this smaller store, in a smaller market, in rural Alabama. I always told you there was a method to my madness but it wouldn't happen without you, Gabbi, and the rest of your staff. Your team is the best in the business.
Conquest Automotive delivers consumers that are at the bottom of the purchase funnel. Their ROI report goes beyond open and click-through rates and shows our clients what they actually sold off the campaign. In the convoluted digital universe, this transparency is refreshing. Because of the great results our clients have received with Conquest Automotive, we now include them in all our media plans.
The Fox Dealerships have been a very satisfied Conquest Automotive customer for the past 2 ½ years. As the Marketing Director at Fox Dealerships for the past 18 years, I would rank Conquest Automotive as one of the best companies I have worked with. The services they provide combined with the professionalism of the staff are excellent.Most satisfying have been the results: On a $3,000 investment using their Polk E-Mail Program, we recorded 51 sales. The program data is well managed and certifiable so that we are able to determine our R.O.I. easily. I would recommend Conquest Automotive to any company interested in enhancing their sales. It certainly has worked for us.
We have been a Conquest Automotive customer since September 2010 and have consistently seen around a 10% increase in new customers every month. Our cost per car sold averages around $135! The ability to target ‘in-market buyers,’ via email and to reach consumers that live in specific zip codes around my dealership, provides me with comfort knowing that I am advertising to the right consumer at the right time. The overall experience has been great… In fact, we recently signed a deal with Conquest Automotive for 12 months and we increased our monthly spend by over 25%. Keep up the good work, Conquest Automotive team!
Conquest Automotive has proved to be a valuable and cost-effective solution for conquest marketing. With today’s technology, being able to track how effective any particular marketing piece is necessary and with this solution we are able to do this. Conquest Automotive is able to provide outstanding metrics for each and every email that is sent and returns higher than average results. From developing the creative for the email to providing excellent customer support, Conquest Automotive is always looking out for our best interest and it will be a product that is used by our dealership for a very long time.
Like many Managers in the automotive business, I have ``heard it all`` and am a very difficult sale. It took Al many months to earn my business ... he never gave up. Thanks to Al Matani from CityTwist and all of his hard work and persistence, our campaign results have been fantastic! Al has delivered on everything he promised and has been a solid professional throughout our relationship. I would recommend Al to anyone looking for solid performance to improve your business.
Lou Nobilé is the driving force behind CityTwist’s industry leading products and services. Lou founded CityTwist in 2003 after serving Equifax, Inc as Vice President of Technology. Prior to Equifax, Lou’s innovations at Naviant, Inc. as Chief Technology Officer led to increased revenue and expanded product lines raising the company from a $20 million valuation to a $135 million sale during his 18-month tenure.
Previously, Lou held key executive positions within several marketing and technology companies including Data Dynamics and Lexis-Nexis. His experience in business, marketing and technology drive the dominance and competitive advantage inherent in all CityTwist products.
Jason Elston directs production and strategic operational management for Conquest Automotive, bringing over 10 years of sales, marketing and senior management experience to the team. His focus on maximizing growth and profitability, as well as his day-to-day leadership and management of company operations, has proven indispensable to the growth of the company. Jason built the fulfillment and customer service departments from the ground up while delivering 85% retention to CityTwist’s Conquest Automotive division.
Ken Godskind directs IT and Development for CityTwist, bringing over 20 years of business, product and technology leadership experience. Prior to joining CityTwist, Ken managed product strategy and customer care at AlertSite leading them to become a top provider of web performance management solutions.
Ken’s team is responsible for corporate systems and applications, mailing systems, and digital marketing integrations helping CityTwist deliver the most highly targeted, audience-driven automotive conquest advertising available in the market today.
George Holmquist directs the development of present and future product lines for Conquest Automotive. His expertise in identifying customer’s needs and desires provides the bridge between sales, marketing, development and production, and his ability to leverage market information and research continues to drive the company’s success in the automotive marketing industry.
With over ten years of experience in front-end web development and marketing, George brings both creative and analytical skills to the table, which have allowed him to make a significant contribution during his 6 plus years with CityTwist, including the development and introduction of the Digital Reaction Package to the Conquest Automotive program.